COURSE GUIDE
수강 정보
강좌 구분
KOCW
제공처
인하대학교
교수·강사
김민성
비용·방식
원문 확인
학습 기간
상시
— 종료일 미정
강좌 소개
By taking this course successfully students should be able to achieve 1 the concepts and functions of marketing 2 the specific responsibilities and tasks that marketing managers are facing 3 what are the environmental factors affecting on marketing decisions and how to manage those factors 4 what are the necessary information for marketing decisions and how to achieve market data 5 the basic theries of market segmentation targeting and positioning 6 how to manage productprice and place and promotional factors in marketing decision 7 the understanding on societal ethical and legal issues in marketing
핵심 정보
강좌 요약
2014년 1학기
교육 대분류
사회계열
교육 중분류
경영ㆍ경제
상세 데이터
상세 데이터
강좌 소개
By taking this course successfully students should be able to achieve 1 the concepts and functions of marketing 2 the specific responsibilities and tasks that marketing managers are facing 3 what are the environmental factors affecting on marketing decisions and how to manage those factors 4 what are the necessary information for marketing decisions and how to achieve market data 5 the basic theries of market segmentation targeting and positioning 6 how to manage productprice and place and promotional factors in marketing decision 7 the understanding on societal ethical and legal issues in marketing
교수·강사
김민성
등록일
2015-06-30
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