COURSE GUIDE
수강 정보
강좌 구분
KOCW
제공처
건국대학교
교수·강사
이승윤
비용·방식
원문 확인
학습 기간
상시
— 종료일 미정
강좌 소개
The overall objective of this course is to introduce you to the fundamental principles and concepts of marketing and to provide you a structure for applying marketing in a decision making framework By the end of the course each student should attain proficiency in the following areas 1) Understanding marketing concepts and their application to profit oriented and non profit oriented organizations 2) Applying these concepts to the analysis of marketing problems and development of appropriate and creative marketing strategies to solve these problems
핵심 정보
강좌 요약
2014년 1학기
교육 대분류
사회계열
교육 중분류
경영ㆍ경제
상세 데이터
상세 데이터
강좌 소개
The overall objective of this course is to introduce you to the fundamental principles and concepts of marketing and to provide you a structure for applying marketing in a decision making framework By the end of the course each student should attain proficiency in the following areas 1) Understanding marketing concepts and their application to profit oriented and non profit oriented organizations 2) Applying these concepts to the analysis of marketing problems and development of appropriate and creative marketing strategies to solve these problems
교수·강사
이승윤
등록일
2015-01-02
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